The Momentum Myth: Why Getting Started Isn’t the Hardest Part—Keeping Going Is

We all start things with the best of intentions. Maybe it’s a new workout plan, a business project, or finally committing to that thing we’ve been putting off for months. And in the beginning? Oh, we’re unstoppable.

We show up. We go all in. We’re ready to conquer the world.

Oh yeah. That’s me. LET’S GO! At least, that’s what I thought… until I met my personal trainer.

The Gym That Tried to Kill Me (And the Trainer Who Enjoyed It)

Once upon a time, in a moment of questionable judgment, I decided to get serious about my fitness. Enter: the personal trainer.

Now, to the untrained eye, he looked normal—just a guy in gym gear, doing his job. But I knew the truth. He was Satan incarnate in Under Armour. And I had willingly signed up to suffer under his reign of terror. What in the hell was I thinking???

It didn’t take long to confirm my suspicions.

• He had the laugh.
• Not a normal, friendly chuckle. Oh no. This was a villainous, evil cackle—the kind that lets you know that whatever you just survived? It was only the warm-up.
• The more I struggled, the more he enjoyed himself and the deeper the laugh.

But I pushed through. I was determined.

And one day, after a particularly brutal workout, I walked out of the gym feeling victorious. I had crushed it. I was invincible. I was basically a pro athlete now.

That lasted about five minutes.

The Moment I Realized I Was in Trouble

I got to my truck, opened the door, slid behind the wheel and reached for the ignition. That’s when it happened. Suddenly, my entire body shut down.

• My muscles felt like they had been hit by a freight train.
• My arms barely functioned enough to turn the key.
• I sat there, hands on the wheel, realizing that driving home was about to be a full-body workout in itself.

At that moment, I wasn’t sure if I could even make it out of the parking lot. I faced a 45 minute drive through Hell. That’s when I knew—I had just survived an encounter with a true villain. A man who THRIVED on my suffering. A dictator of dumbbells. A tyrant of treadmills. And I had willingly walked into his lair.

And that? That is exactly how momentum works in real life.

The Truth About Momentum (That No One Tells You)

Momentum isn’t about starting strong.

It’s about not stopping.

Because when you’re in motion, you don’t always realize how much you’re pushing yourself. You feel good. You’re making progress. And then… you pause.

And suddenly, all the weight of the work you’ve done catches up to you.

That’s when most people quit. Not because they can’t keep going, but because starting again feels harder than starting in the first place.

And let’s be real—we’ve all been there. Oh, I have been there so many times, I own the space.

• Ever crushed the first week of a new goal, then missed one day and never went back?
• Ever stopped working on something you were excited about, then felt too guilty to pick it up again?
• Ever said, “I’ll get back to it soon,” only to blink and realize it’s been six months? A year?

Yeah. Same.

Stopping isn’t what kills momentum. Staying stopped is.

How to Keep Going When You’ve Lost Momentum

If you’ve fallen off track with something important—whether it’s your fitness, your business, your goals, or literally just drinking enough water—here’s how to restart before the freight train of lost momentum runs you over:

1. Kill the “All or Nothing” Mindset

• Skipping one day doesn’t mean you’ve failed.
• You don’t have to start over—you just have to start again.
• Stop waiting for the “perfect” moment. There isn’t one. Just get moving.

2. Lower the Bar (Seriously, Lower It)

• The hardest part isn’t doing the work—it’s getting yourself to start.
• Instead of convincing yourself you need to make up for lost time, just take the smallest possible step forward.
• Five minutes. One rep. One email. One action. That’s it.

3. Stop Relying on Motivation—Use Habit Instead

• Motivation is flaky. Momentum is what keeps things going.
• If you only show up when you feel like it, you’ll never build momentum that lasts.
• Make it non-negotiable. Like brushing your teeth. Or coffee. (Especially coffee.)

Your Next Move: Get Back in Motion

Momentum isn’t about how strong you start. It’s about how you keep showing up—even when you don’t want to.

So tell me—what’s something you’ve let sit for too long? A goal? A project? A commitment?

More importantly, what’s one small step you can take today (not tomorrow, not Monday—today)?

Because let’s be real—if I could haul my broken body back into that gym for another round with Satan himself, you can take one step toward whatever you’ve been putting off.

Drop it in the comments, share this with a fellow trailblazer, and let’s stop letting one missed day turn into a full stop.

Trailblazers don’t wait. They move. They trip, they flail, they face-plant—but they keep going. So take your step. Own it. And let’s keep this thing in motion.

Because you weren’t meant to blend in. You were meant to trailblaze.

Unapologetically you. Unapologetically unstoppable.

With gratitude (and slightly bruised dignity) safe from the evil personal trainer,

~kk

Side note: Yes, I openly teased my trainer about being Satan. And yes, he fully embraced it. The man thrived on the suffering. He even found it hilarious. Fantastic trainer? Absolutely. I have mad respect for the man. But let’s be real—he leaned into that evil persona like it was his full-time job.